Today’s B2B shopper does a lot of due diligence – digitally. Only when they feel fully informed will they reach out offline to close the deal.
What can you do with these insights? According to thinkwithgoogle.com, you should do these three things: 1. Work toward a single, company-wide goal. 2. Test, learn, and iterate. 3. Regularly revisit data to inform decision making.
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